5 Ways to Use ChatGPT for SEO

Artificial intelligence has been a part of search engine optimization for a while now. However, the emergence of free or inexpensive AI tools like ChatGPT, Jasper, and RankIQ has caused some concern as they can produce optimized content at scale. While Google has not published a definitive policy on indexing and ranking entirely AI-generated content, it advises against extensive automation. Nonetheless, AI tools like ChatGPT can be helpful beyond generating content. Here are five ways to use ChatGPT for SEO:

1. Schema.org Markup

Schema.org markup helps Google understand a web page and facilitates rich snippets in organic search results. ChatGPT is among the best Schema generators as it requires little instruction, saving time. You can copy-paste your content into the tool and ask for a specific Schema code or let ChatGPT suggest Schema types. The tool can also generate HTML, CSS, and other types of code.

2. Grammar and Spelling Check

Grammar and spelling errors hurt usability and reflect poorly on a brand. AI tools like ChatGPT can address more than grammar and spelling alone. They can rearrange an article, summarize it, add bullets, and even suggest subheadings.

3. Meta Description

Google ignores meta descriptions for organic rankings but displays them in search-result snippets. Ensuring all pages have a meta description helps control the appearance of snippets and thus click-throughs. Using AI to generate a page summary can save time and will not presumably violate Google policies since the algorithm ignores it. You can ask ChatGPT to summarize a page in one or two sentences, resulting in a draft meta description. Then edit it and add keywords, which appear in bold type in snippets when queried by searchers.

4. Keywords

SEO keywords differ depending on the intent. Generating those words and phrases manually can take much time and effort. ChatGPT can handle this task quickly and effectively. You can copy-paste a list of keyword ideas and ask ChatGPT to organize it by search intent. The tool is less accurate on long lists, so you may have to divide the list into segments.

5. Title Tags

Creating click-worthy title tags can be challenging. AI tools like ChatGPT can brainstorm ideas with little instruction or with a specific direction, such as “how to” content. Suggested title tags can be specific, such as “how to” in this ChatGPT example.

While Google disallows AI-generated content in its index, the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles. Therefore, using ChatGPT for the above five tasks can help improve your SEO efforts.

Source: Practical Ecommerce

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