Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and higher chances of selling your products and services to a broader audience. No matter how great your products are or how well-designed your website is, without an SEO strategy, your chances of ranking on Google or any other search engine are slim.
An SEO strategy improves your website’s search engine ranking to improve your organic traffic. A complete SEO strategy should tackle three types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO
Consistent publication of engaging content is the number one factor that affects your ranking. This means your website shouldn’t just have a bunch of keywords, but you should also produce high-quality content that’s unique and provides value to your readers.
Keywords are no longer the essence of an SEO strategy but are still essential in optimizing your page. Use a keyword search tool to help you find a list of keywords related to your niche.
A backlink is when another website links to yours. It is one of the most significant factors that affect your ranking and is a great way to get organic page visits. This means you can’t rank with on-page efforts alone.
Images and videos undoubtedly add value to your content and can help attract more visitors to your page. However, these files can be large and, as a result, affect your page’s load time.
Like any business strategy, it will take time to see results. And instead of reaching for the stars, always make your SEO goals more specific to address your business needs. This way, it will be easier to track and measure your progress.
