When it comes to building a website for real estate, the two most popular platforms are Squarespace and WordPress. Both have their advantages and disadvantages, and the choice ultimately comes down to an agent’s specific needs and preferences.
Squarespace is known for its user-friendly, drag-and-drop interface and customizable templates that make it easy to create a professional-looking site without coding skills. It also offers a range of e-commerce tools, which can benefit agents who wish to sell properties or related products online. Squarespace’s built-in e-commerce functionality allows agents to generate property listings, integrate payment gateways, and manage inventory smoothly.
On the other hand, WordPress offers more flexibility than Squarespace, including a broad range of plugins and customization options. It appeals to agents who want complete control over their website’s design and functionality. The WooCommerce plugin of WordPress, for example, can turn a website into a fully functional online store, giving agents greater control over e-commerce operations and access to features including inventory management, order tracking, and various payment options.
It’s also fairly easy to get help when using WordPress because a large community of WordPress developers and users makes resources and support available.