‘Cinderella market’: Pupa eyes growth in Asia on the back of new makeup and skin care innovations
Italian cosmetics company Pupa Milano is targeting the growth potential in Asia’s beauty market with the launch of a new skin care line and makeup innovations. The brand has identified Asia as the ‘Cinderella market’ due to its significant potential for expansion. Pupa Milano is already present in Singapore, Malaysia, Hong Kong, Taiwan, and China,…