Snowflake, an enterprise data cloud company, has acquired Neeva, an AI search engine founded by two former Google executives. The acquisition will enable Snowflake to leverage Neeva’s search and conversational AI technology into their product offerings. Neeva’s search engine did not show ads or sell user data, and their path to monetization was based on the idea that consumers who valued their privacy would subscribe to a search engine that offered a better user experience. However, after a few months, it became evident that AI wasn’t enough to gain more users and a path to monetization, so on May 20, 2023, they chose to close the search engine and explore how to leverage their AI expertise in the enterprise sector.
Four days later, on May 24, 2023, Snowflake announced they were acquiring Neeva. Snowflake intends to combine AI and LLM capabilities with data to enable companies to leverage their data in new ways. The acquisition will accelerate search in the Data Cloud through generative AI.
Source: Search Engine Journal
