Imagine the most efficient salesperson at your favorite store and how well they predict just what you would like to buy. Now imagine the same efficient salesperson, except it?s not just you she knows about ? she knows about thousands like you and helps each of those yous with just as much precision. That?s an exceptionally watered down, oversimplified version of what personalization and AI mean to the ecommerce world. And if you?re competing with the Amazons of the world, that clever algorithm is your best friend. It isn?t good...
The post How Technology Helps Small Retailers Fight the Big Guys appeared first on Unbxd.
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