The use of pictures in qualitative research | Yellowsubmarinequal's Blog

In qualitative research we tend to rely to some extent on images - may them be pictures or movies. W

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In qualitative research we tend to rely to some extent on images - may them be pictures or movies. Why? In no specific order: • To impress clients. In this strategy, clients are seen as less than knowledgeable in research, they have their own “superficial” agenda (increasing sales, confirming their own hunches and thus get…
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