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Transactions in Local Search via Google’s Reserve with Google tool have historically been limited to Knowledge Panel results. It appears that this transactional capabilities being expanded or will be expanded to include embedding calls to action directly into the Local 3-Pack search results. And given Google’s obvious expansion of the Reserve with Google we can … Continue reading Reserve with Google Makes its Way into the 3- Pack SERP on Google → read more...

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Last week we learned of both a new Google My Business feature (in beta), ‘Add Product Collection’ and new GMB Insight’s data, ‘Branded Searches’. Both are interesting features individually but toge#ther, they are even more interesting. The GMB Branded searches, reported at SEL by Barry Schwartz, is apparently being rolled out. As noted in the … Continue reading Google My Business New Features: ‘Add Product Collection’ & ‘Branded Search Insights’ – The Bigger Picture → read more...

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(image) Social conversations about difficult and complex topics have arcs – they tend to start scattered, with many threads and potential paths, then resolve over time toward #consensus. This consensus differs based on groups within society – Fox News aficionados will cluster one way, NPR devotees another. Regardless of the group, such consensus then becomes … Continue reading "Instead of Breaking Up The Tech Oligarchs, Let’s Try This One Simple read more...

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Near Me #searches have #generally been on the uptick since the advent of the iPhone. But there have been the occasional downturns that were misinterpreted as a break in the trend. Now that we have more data, it appears that those downturns and subsequent peaks are seasonal lows and highs of a generally read more...

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Last week, off and on, we started seeing the use of the image carousel in the #mobile Local read more...

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Last week, off and on, we started seeing the use of the image carousel in the #mobile Local read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ?Navigate? query prompts Google to ask, ?Were do you want to go??Oct 19, 2018 by Barry Schwartz A new one-box answer now gives you quick access to driving directions in Google Maps. Google Search Console reporting currently delayedOct 19, 2018 by Barry Schwartz No need to panic, these reporting delays have no impact on your search rankings. Why does structured data matter for SEO?Oct 19, 2018 by Digital Marketing Depot Structured data represents a huge read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways ignoring SEO could affect your bottom line Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table. Editor?s note: Congratulations, Barry Schwartz, Search Personality of the Year Oct 18, 2018 by Ginny Marvin Search Engine Land?s own receives a well-deserved honor. Is Google rolling out a new more graphics-heavy design for read more...

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It appears that Google #updating the #mobile Local Finder to the “restaurant style” carousel slider type display. Earlier in the day Phil Barnhart pointed out that he was seeing this new display on dog grooming. I started seeing it initially on Chrome on iPhone as well read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: A no-BS demo of Mautic?s #marketing automation platform Oct 17, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you?ve licensed along with proprietary systems? Bing says it read more...

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