Digital Business and E-Commerce Management 7th

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Digital Business and E-Commerce Management 7th

Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)

ISBN10: 1292193336

ISBN13: 978-1292193335

Digital Business and E-Commerce Management 7th

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Which strategies and tactics are needed to develop and implement a Digital Business?

·    How do we work out where to put our investment?

·    What are the things that have to happen in an organisation to make a Digital Business successful?

·    How should businesses select the best digital technology, media and insight sources to compete? 


This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.


In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:


·    A structured approach to review, plan and implement a digital business strategy for all types of organisation

·    The latest on digital marketing techniques in SEO, social media comms and content marketing

·    All new case studies providing examples of organisations and their experiences of digital business and e-commerce

·    A brand new chapter introducing the concepts of digital business transformation and growth hacking


Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.

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Book Table: Digital Business and E-Commerce Management 7th:

Format Price Order Description
book.PDF 3 $ Order Online
book.ePub Not Available
book.Kindle Not Available
book.print Not Available Not Available
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title Digital Business and E-commerce Management
subtitle Strategy, Implementation and Practice
authors Dave Chaffey
publishedDate 2019
printType BOOK
categories Business enterprises
maturityRating NOT_MATURE
language en

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