Conducting Classic Grounded Theory for Business and Management Students

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Conducting Classic Grounded Theory for Business and Management Students

Isabelle Walsh

ISBN10: 1526460084

ISBN13: 978-1526460080

Conducting Classic Grounded Theory for Business and Management Students

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title Conducting Classic Grounded Theory for Business and Management Students
authors Isabelle Walsh
publisher SAGE Publications Limited
publishedDate 2020-01-13
description Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.
pageCount 120
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Conducting_Classic_Grounded_Theory_for_B.html?hl=&id=N0pxxAEACAAJ

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