the underdog advantage
the underdog advantage
Scott Miller
ISBN10: 0071439196
ISBN13:
the underdog advantage
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| title | The Underdog Advantage |
| subtitle | Using the Power of Insurgent Strategy to Put Your Business on Top |
| authors | David Morey |
| publisher | McGraw Hill Professional |
| publishedDate | 2004-05-25 |
| description | Arguing that the "hungry insurgent" is the ultimate model for business in the 2000s, the author shows readers how to instill "underdog" attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25,000 first printing. |
| pageCount | 251 |
| printType | BOOK |
| categories | Business & Economics |
| averageRating | 5 |
| ratingsCount | 1 |
| maturityRating | NOT_MATURE |
| language | en |
| canonicalVolumeLink | https://books.google.com/books/about/The_Underdog_Advantage.html?hl=&id=RP9k5KQYmdoC |
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