the underdog advantage

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the underdog advantage

Scott Miller

ISBN10: 0071439196


the underdog advantage

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title The Underdog Advantage
subtitle Using the Power of Insurgent Strategy to Put Your Business on Top
authors David Morey
publisher McGraw Hill Professional
publishedDate 2004-05-25
description Arguing that the "hungry insurgent" is the ultimate model for business in the 2000s, the author shows readers how to instill "underdog" attitudes, develop hyperaggressive marketing strategies, and create a culture of insurgency. 25,000 first printing.
pageCount 251
printType BOOK
categories Business & Economics
averageRating 5
ratingsCount 1
maturityRating NOT_MATURE
language en

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