Health Care Market Strategy: From Planning to Action

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Health Care Market Strategy: From Planning to Action

Steven G. Hillestad

ISBN10: 0763789283

ISBN13: 978-0763789282

Health Care Market Strategy: From Planning to Action

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title Health Care Market Strategy
authors Steven G. Hillestad
publisher Jones & Bartlett Publishers
publishedDate 2012-07-06
description Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
pageCount 358
printType BOOK
categories Medical
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/Health_Care_Market_Strategy.html?hl=&id=dpE8T_2PVHAC

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