Managing Health Care Business Strategy

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Managing Health Care Business Strategy

George B. Moseley III

ISBN10: 1284081109

ISBN13: 978-1284081107

Managing Health Care Business Strategy

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Managing Health Care Business Strategy explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout.
Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
The second edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives.
The Second Edition:
• Explores the most commonly used strategy options along with practical guidelines on when and how to use them
• Examines to the strategic contributions of key business functions including finance, marketing, human resources, and legal
• Looks at general factors in the management of organizations that have a direct bearing on the execution of their strategies
Perfect for those pursuing a career in health care management, health care leadership, biotech entrepreneurs, technology startups, government administrators, and more, Managing Health Care Business Strategy offers a framework of widely-accepted strategic planning principles coupled with practical advice on how they work in the real-world.
The book is appropriate for graduate and undergraduate courses (in schools of business, public health, medicine, hospital administration, public administration, law), community college programs, continuing education, and professional education.

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title Managing Health Care Business Strategy
authors George B. Moseley III
publisher Jones & Bartlett Learning
publishedDate 2017-03-20
description Managing Health Care Business Strategy is the definitive textbook on strategic planning and management for healthcare organizations. It offers all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. It includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
pageCount 500
printType BOOK
categories Medical
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Managing_Health_Care_Business_Strategy.html?hl=&id=qrCgDgAAQBAJ

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