sponsorship for sport managers

buy book  sponsorship for sport managers

sponsorship for sport managers

john L.crompton

ISBN10: 193541254x

ISBN13: 978-1935412540

sponsorship for sport managers

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title Sponsorship for Sport Managers
authors John L. Crompton
publishedDate 2014
description Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.
pageCount 302
printType BOOK
categories Corporate sponsorship
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/Sponsorship_for_Sport_Managers.html?hl=&id=Msz8nQEACAAJ

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