Innovation Management: Effective strategy and implementation

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Innovation Management: Effective strategy and implementation

Keith Goffin

ISBN10: 1137373431

ISBN13: 978-1137373434

Innovation Management: Effective strategy and implementation

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title Innovation Management
subtitle Effective strategy and implementation
authors Keith Goffin
publisher Palgrave
publishedDate 2016-11-04
description The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.
pageCount 440
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Innovation_Management.html?hl=&id=Q3IQkAEACAAJ

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