Content Chemistry: The Illustrated Handbook for Content Marketing

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Content Chemistry: The Illustrated Handbook for Content Marketing

Andy Crestodina

ISBN10: 0988336464

ISBN13: 978-0988336469

Content Chemistry: The Illustrated Handbook for Content Marketing

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

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title Content Chemistry
subtitle The Illustrated Handbook for Content Marketing
authors Andy Crestodina
publishedDate 2016-08-22
description "This handbook features hundreds of pages of step-by-step web marketing advice, written in plain English...When you pick up this book, you'll be holding a practical explanation of all these topics, along with the specific actions to take to succeed on your own. You'll know which actions lead to which outcomes. You'll know where you're going and how to get there. And you'll know how to measure it all" -- Back cover.
pageCount 180
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Content_Chemistry.html?hl=&id=IoI4vgAACAAJ

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