Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

David Airey

ISBN10: 0321985206

ISBN13: 978-0321985200

Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

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Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, you'll learn:

  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create your own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last

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Book Table: Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition:

Format Price Order Description
book.PDF 5 $ Order Online پی دی اف اصلی
book.ePub 2 $ Order Online به همراه پی دی اف تبدیل شده
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book.print Not Available
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title Logo Design Love
subtitle A Guide to Creating Iconic Brand Identities
authors David Airey
publisher Pearson Education
publishedDate 2014-08-20
description In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
pageCount 226
printType BOOK
categories Art
averageRating 5
ratingsCount 1
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Logo_Design_Love.html?hl=&id=0dwRBAAAQBAJ

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