Business Policy and Strategic Management: Concepts and Applications

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Business Policy and Strategic Management: Concepts and Applications

Vipin Gupta

ISBN10: 812033244X

ISBN13: 978-8120332447

Business Policy and Strategic Management: Concepts and Applications

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Amazon Code 812033244X
Sales Rank Without Rank
Description Without Description
Author Vipin Gupta
Binding Paperback
CatalogNumberList
EAN 9788120332447
Edition 2nd
Format Import
ISBN 812033244X
ItemDimensions 921x134
Label PHI
Languages English
Manufacturer PHI
PackageDimensions 118x701
ProductGroup Book
ProductTypeName ABIS_BOOK
PublicationDate 2007
Publisher PHI
Studio PHI
Title Business Policy and Strategic Management: Concepts and Applications
title BUSINESS POLICY AND STRATEGIC MANAGEMENT
subtitle CONCEPTS AND APPLICATIONS
authors VIPIN GUPTA
publisher PHI Learning Pvt. Ltd.
publishedDate 2007-01-01
description This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically. The major organizational issues in strategy development are covered through an analytical study of: Nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy. The concept of strategic intent to guide action. 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating. Competitive gaming model to strategize different types of market structures. Internetworking model to develop high-performance Internet ventures. Strategic business model to unfold hidden value into new directions. Value model to explain strategic elements of innovation and technology management. Ethical and international issues in the context of corporate governance. Strategic leadership model relevant to the emerging market ground realities. Strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.
pageCount 368
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
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