Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller

ISBN10: 0718033329

ISBN13: 978-0718033323

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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title Building a Storybrand
subtitle Clarify Your Message So Customers Will Listen
authors Donald Miller
publisher Thomas Nelson
publishedDate 2017-10-10
description Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
pageCount 256
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Building_a_Storybrand.html?hl=&id=zWtsAQAACAAJ

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