Crisis Ready: Building an Invincible Brand in an Uncertain World

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Crisis Ready: Building an Invincible Brand in an Uncertain World

Melissa Agnes (Author)

ISBN10: 1684014131

ISBN13: 978-1684014132

Crisis Ready: Building an Invincible Brand in an Uncertain World

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Melissa Agnes, a leading authority on crisis management and preparedness, provides a clear roadmap to implementing a crisis ready culture and thus building an INVINCIBLE brand.

No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. And yet the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat and its impact on your reputation, revenue, and relationships in real-time.

When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it.

Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill.

In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. No matter the size, type, or industry of your business, Crisis Ready will provide your team with insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. They're invincible. Crisis Ready is your roadmap to business invincibility.

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"If you think the same management techniques that allow you to win at business will enable you to weather a crisis you are doomed. In a crisis, emotions run high, people revert to habits instead of the plan, information travels quickly whether it is accurate or not and the effects of your decisions can be long-lived. Don't allow the crisis management plan sitting on your shelf give you a false sense of confidence. Read Crisis Ready and then get to work at making crisis management muscle memory for your organization." David Struhs, Vice President, Corporate Services and Sustainability, Domtar

"Every business of any size needs to read Crisis Ready. Melissa Agnes demonstrates why she is a leading authority on timely, i

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title Crisis Ready
authors Melissa Agnes
publisher Mascot Books
publishedDate 2018-03-20
description BUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLD The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time. No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is Crisis Ready, your organization is prepared for anything and everything that the modern world can throw at it.
pageCount 288
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Crisis_Ready.html?hl=&id=zP3CtAEACAAJ

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