Business Research Methods

buy book  Business Research Methods

Business Research Methods

Barry Babin , Jon Carr , Mitch Griffin , William Zikmund, Christina Quinlan)

ISBN10: 1473760356

ISBN13: 978-1473760356

Business Research Methods

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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

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