Managing Sport Mega-Events

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Managing Sport Mega-Events

ISBN10: 1138796778

ISBN13: 978-1138796775

Managing Sport Mega-Events

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title Managing Sport Mega-Events
authors Stephen Frawley
publishedDate 2016-06-14
description Managing Sport Mega-Eventsexplores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
pageCount 200
printType BOOK
categories Sports administration
maturityRating NOT_MATURE
language en

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