Be Like Amazon: Even a Lemonade Stand Can Do It

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Be Like Amazon: Even a Lemonade Stand Can Do It

Jeffrey Eisenberg

ISBN10: 1932226052

ISBN13: 978-1932226058

Be Like Amazon: Even a Lemonade Stand Can Do It

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You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category.


A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical!
Jay Baer – President of Convince & Convert & author of Hug Your Hater

Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person.
- Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author

"Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error.
T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™

"There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger."
- Avinash Kaushik, Google Evangelist

You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everyt

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title Brand Like Amazon
subtitle Even a Lemonade Stand Can Do It
authors Jeffrey Eisenberg
publishedDate 2017-04-17
printType BOOK
maturityRating NOT_MATURE
language en

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