B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

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B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

Heidi Taylor

ISBN10: 9780749481063

ISBN13: 978-0749481063

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

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title B2B Marketing Strategy
subtitle Differentiate, Develop and Deliver Lasting Customer Engagement
authors Heidi Taylor
publisher Kogan Page
publishedDate 2017-12-28
description A highly practical book that helps marketers improve their B2B marketing strategy. Presents a unique methodology to shift focus away from continually changing channels and technologies and towards customers, thereby increasing meaningful engagement.
pageCount 240
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/B2B_Marketing_Strategy.html?hl=&id=5uJMMQAACAAJ

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