The Brain Sell: When Science Meets Shopping

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The Brain Sell: When Science Meets Shopping

David Lewis

ISBN10: 1857886011

ISBN13: 978-1857886016

The Brain Sell: When Science Meets Shopping

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title The Brain Sell
subtitle When Science Meets Shopping
authors David Lewis
publisher Nicholas Brealey
publishedDate 2013-09-26
description Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
pageCount 228
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en

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