The Brain Sell: When Science Meets Shopping
The Brain Sell: When Science Meets Shopping
David Lewis
ISBN10: 1857886011
ISBN13: 978-1857886016
The Brain Sell: When Science Meets Shopping
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| title | The Brain Sell |
| subtitle | When Science Meets Shopping |
| authors | David Lewis |
| publisher | Nicholas Brealey |
| publishedDate | 2013-09-26 |
| description | Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it. |
| pageCount | 228 |
| printType | BOOK |
| categories | Business & Economics |
| maturityRating | NOT_MATURE |
| panelizationSummary | |
| language | en |
| canonicalVolumeLink | https://books.google.com/books/about/The_Brain_Sell.html?hl=&id=5zbBwAEACAAJ |
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