The Influential Mind: What the Brain Reveals About Our Power to Change Others

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The Influential Mind: What the Brain Reveals About Our Power to Change Others

Tali Sharot

ISBN10: 1627792651

ISBN13: 978-1627792653

The Influential Mind: What the Brain Reveals About Our Power to Change Others

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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts―from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control―are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

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title The Influential Mind
subtitle What the Brain Reveals About Our Power to Change Others
authors Tali Sharot
publisher Henry Holt
publishedDate 2017-09-19
description "We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
pageCount 256
printType BOOK
categories Psychology
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/The_Influential_Mind.html?hl=&id=VHo2DwAAQBAJ

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