Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis

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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis

Ivan Russo , Ilenia Confente

ISBN10: 1138060844

ISBN13: 978-1138060845

Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis

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title Customer Loyalty and Supply Chain Management
subtitle Business-To-Business Customer Loyalty Analysis
authors Ivan Russo
publisher Routledge Studies in Business Organizations and Networks
publishedDate 2017-08-07
description Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index
pageCount 160
printType BOOK
categories Business logistics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Customer_Loyalty_and_Supply_Chain_Manage.html?hl=&id=N5PYAQAACAAJ

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