B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) Kindle Edition

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B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) Kindle Edition

Michael Miller

ISBN10: 0789748878

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B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) Kindle Edition

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title B2B Digital Marketing
subtitle Using the Web to Market Directly to Businesses
authors Michael Miller
publisher Que Publishing
publishedDate 2012
description The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing. As such, B2B marketers are increasingly seeking advice on how to use digital media to market their products and services to other businesses. While there are numerous seminars and conferences devoted to the topic of B2B digital marketing, there are few books that directly address the topic.
pageCount 339
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/B2B_Digital_Marketing.html?hl=&id=oyIgKQEACAAJ

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