Consumer Behaviour: Applications in Marketing

buy book  Consumer Behaviour: Applications in Marketing

Consumer Behaviour: Applications in Marketing

Robert East (Author)

ISBN10: 1473919509

ISBN13: 978-1473919501

Consumer Behaviour: Applications in Marketing

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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.


The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research.

 

Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

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title Consumer Behaviour
subtitle Applications in Marketing
authors Robert East
publisher Sage Publications Limited
publishedDate 2016-11-24
description Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
pageCount 368
printType BOOK
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Consumer_Behaviour.html?hl=&id=25EHkAEACAAJ

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