Consumer Behaviour: Applications in Marketing

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Consumer Behaviour: Applications in Marketing

ISBN10: 1473919509

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Consumer Behaviour: Applications in Marketing

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title Consumer Behaviour
subtitle Applications in Marketing
authors Robert East
publisher Sage Publications Limited
publishedDate 2016-11-24
description Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
pageCount 368
printType BOOK
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Consumer_Behaviour.html?hl=&id=25EHkAEACAAJ

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