Strategic Marketing Management, 8th Edition

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Strategic Marketing Management, 8th Edition

Alexander Chernev (Author),‎ Philip Kotler (Foreword)

ISBN10: 1936572192

ISBN13: 978-1936572199

Strategic Marketing Management, 8th Edition

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Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

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title Strategic Marketing Management
authors Alexander Chernev
publishedDate 2014-06-15
description Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
pageCount 284
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/Strategic_Marketing_Management.html?hl=&id=392qoAEACAAJ

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