A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland

buy book  A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland

A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland

Stan Maklan, Paolo Antonetti, Steve Whitty

ISBN10: CMR644

ISBN13:

A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland

Download, Order, buy book

This article is provided by the California Management Review.

Customer experience is heralded as the competitive battleground; however, it is defined so broadly that companies often struggle to define, implement, and measure it. Based on the experiences of the Royal Bank of Scotland, this article develops an effective approach to scoping and managing customer experience, identifying typical pitfalls, and providing guidance to organizations trying to understand where to start.

E-books will deliver immediately after purchases

Book Table: A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland:

Format Price Order Description
book.PDF 15 $ Order Online ارسال در مدت دو روز
book.ePub Not Available
book.Kindle Not Available
book.print Not Available
book.audio Not Available
book.used Not Available
Reestimate
How to trust? ask for sample.

Refer this books to your friends