Focus: The Future of Your Company Depends

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Focus: The Future of Your Company Depends

ISBN10: 0060799900

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Focus: The Future of Your Company Depends

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title Focus
subtitle The Future of Your Company Depends on It
authors Al Ries
publisher Harper Collins
publishedDate 2005-09-27
description What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
pageCount 320
printType BOOK
categories Business & Economics
averageRating 3
ratingsCount 1
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/Focus.html?hl=&id=LkB21Vc30XUC

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