Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit

buy book  Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit

Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit

Gregory J. Battersby, Danny Simon

ISBN10: 0983096333

ISBN13: 978-0983096337

Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit

Download, Order, buy book

E-books will deliver immediately after purchases

Book Table: Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit:

Format Price Order Description
book.PDF 3 $ Order Online
book.ePub Not Available
book.Kindle Not Available
book.print Not Available
book.audio Not Available
book.used Not Available
Reestimate
How to trust? ask for sample.
Amazon Code 0983096333
Sales Rank 1146229
Description

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.

Author Gregory J. Battersby, Danny Simon
Binding Paperback
Brand Brand: Kent Press
CatalogNumberList
EAN 9780983096337
Edition 2012-2013 ed.
Feature Used Book in Good Condition
ISBN 0983096333
ItemDimensions 850x75
Label Kent Press
Languages English
Manufacturer Kent Press
MPN black & white illustrations, black & whi
NumberOfItems 1
NumberOfPages 288
PackageDimensions 90x540
PackageQuantity 1
PartNumber black & white illustrations, black & whi
ProductGroup Book
ProductTypeName ABIS_BOOK
PublicationDate 2012-08-24
Publisher Kent Press
Studio Kent Press
Title Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit
title How to Extend Brand and Entertainment Properties for Profit 2012-2013
authors Gregory J. Battersby
publisher Kent Communications Limited
publishedDate 2012-08-24
description Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.
pageCount 268
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/How_to_Extend_Brand_and_Entertainment_Pr.html?hl=&id=rnz3MQEACAAJ
title
country_code
publication_year 2012
publication_month 8
publication_day 24
publisher Kent Press
description
average_rating 3.20
link
authors

Refer this books to your friends