https://www.amazon.com/BrandSimple-Best-Brands-Simple-Succeed/dp/1403984905
https://www.amazon.com/BrandSimple-Best-Brands-Simple-Succeed/dp/1403984905
Allen P.Adamson
ISBN10: 1403984905
ISBN13: 978-1403984906
https://www.amazon.com/BrandSimple-Best-Brands-Simple-Succeed/dp/1403984905
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| title | BrandSimple: How the Best Brands Keep it Simple and Succeed |
| authors | Allen P. Adamson |
| publisher | Palgrave Macmillan |
| publishedDate | 2007-08-07 |
| description | Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint. |
| pageCount | 256 |
| printType | BOOK |
| categories | Business & Economics |
| maturityRating | NOT_MATURE |
| language | en |
| canonicalVolumeLink | https://books.google.com/books/about/BrandSimple_How_the_Best_Brands_Keep_it.html?hl=&id=7mrgCgAAQBAJ |
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