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Allen P.Adamson

ISBN10: 1403984905

ISBN13: 978-1403984906

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title BrandSimple: How the Best Brands Keep it Simple and Succeed
authors Allen P. Adamson
publisher Palgrave Macmillan
publishedDate 2007-08-07
description Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.
pageCount 256
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en

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