https://www.amazon.com/BrandSimple-Best-Brands-Simple-Succeed/dp/1403984905

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https://www.amazon.com/BrandSimple-Best-Brands-Simple-Succeed/dp/1403984905

Allen P.Adamson

ISBN10: 1403984905

ISBN13: 978-1403984906

https://www.amazon.com/BrandSimple-Best-Brands-Simple-Succeed/dp/1403984905

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title BrandSimple: How the Best Brands Keep it Simple and Succeed
authors Allen P. Adamson
publisher Palgrave Macmillan
publishedDate 2007-08-07
description Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.
pageCount 256
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/BrandSimple_How_the_Best_Brands_Keep_it.html?hl=&id=7mrgCgAAQBAJ

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