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https://www.amazon.com/We-First-Brands-Consumers-Social-ebook/dp/B004QGY36G

Simon Mainwaring

ISBN10: 0230341632

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title We First: How Brands and Consumers Use Social Media to Build a Better World
authors Simon Mainwaring
publisher St. Martin's Griffin
publishedDate 2012-10-16
description Named Strategy + Business best marketing book of 2011 Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.
pageCount 256
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/We_First_How_Brands_and_Consumers_Use_So.html?hl=&id=wcpauAAACAAJ

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