the reference guide to symbols and logotypes

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the reference guide to symbols and logotypes

ISBN10: 1780671806

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the reference guide to symbols and logotypes

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Amazon Code 1780671806
Sales Rank 69599
Description The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.
Author Michael Evamy
Binding Paperback
Brand imusti
EAN 9781780671802
Edition Min
Feature Laurence King Publishing
ISBN 1780671806
ItemDimensions 775x125
Label Laurence King Publishing
Languages English
Manufacturer Laurence King Publishing
MPN 41081676
NumberOfItems 1
NumberOfPages 352
PackageDimensions 142x598
PackageQuantity 1
PartNumber 41081676
ProductGroup Book
ProductTypeName ABIS_BOOK
PublicationDate 2015-02-10
Publisher Laurence King Publishing
ReleaseDate 2015-02-10
Studio Laurence King Publishing
Title Logo: The Reference Guide to Symbols and Logotypes (Mini)
title Logo
subtitle The Reference Guide to Symbols and Logotypes
authors Michael Evamy
publisher Laurence King Publishing
publishedDate 2015-02-10
description The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.
pageCount 352
printType BOOK
categories Design
maturityRating NOT_MATURE
language en
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publication_month 2
publication_day 10
publisher Laurence King Publishing
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