platform revolution

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platform revolution

ISBN10: 1472480244

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platform revolution

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Amazon Code 1472480244
Sales Rank 609593
Description

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.

Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Author Laure Claire Reillier, Benoit Reillier
Binding Hardcover
Brand Routledge
EAN 9781472480248
Edition 1
Feature Routledge
IsAdultProduct 0
ISBN 1472480244
ItemDimensions 1000x100
Label Routledge
Languages English
Manufacturer Routledge
NumberOfItems 1
NumberOfPages 240
PackageDimensions 71x709
PackageQuantity 1
ProductGroup Book
ProductTypeName ABIS_BOOK
PublicationDate 2017-05-17
Publisher Routledge
Studio Routledge
Title Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
title Open for Business Harnessing the Power of Platform Ecosystems
authors Lauren Turner Claire
publisher Routledge
publishedDate 2017
description During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
pageCount 240
printType BOOK
categories Multi-sided platform businesses
maturityRating NOT_MATURE
panelizationSummary
language en
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publication_year 2016
publication_month 11
publication_day 4
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