Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

ISBN10: 1133434800

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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title Advertising Campaign Strategy: A Guide to Marketing Communication Plans
authors Donald Parente
publisher Cengage Learning
publishedDate 2014-07-23
description How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
pageCount 432
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Advertising_Campaign_Strategy_A_Guide_to.html?hl=&id=CsATCgAAQBAJ

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