Marketing: A Love Story: How to Matter to Your Customers

buy book  Marketing: A Love Story: How to Matter to Your Customers

Marketing: A Love Story: How to Matter to Your Customers

Bernadette Jiwa

ISBN10: 1500619213

ISBN13: 978-1500619213

Marketing: A Love Story: How to Matter to Your Customers

Download, Order, buy book

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

 

E-books will deliver immediately after purchases

Book Table: Marketing: A Love Story: How to Matter to Your Customers:

Format Price Order Description
book.PDF Not Available
book.ePub Not Available
book.Kindle 3 $ Order Online به همراه پی دی اف تبدیل شده
book.print Not Available
book.audio 3 $ Order Online با فرمت MP3
book.used Not Available
Reestimate
How to trust? ask for sample.
title Marketing
subtitle A Love Story: How to Matter to Your Customers
authors Bernadette Jiwa
publishedDate 2014-10-01
description "Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."—SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
pageCount 94
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
language en
canonicalVolumeLink https://books.google.com/books/about/Marketing.html?hl=&id=MMvZoQEACAAJ

Refer this books to your friends