Small Business Management: Creating a Sustainable Competitive Advantage Seventh Edition

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Small Business Management: Creating a Sustainable Competitive Advantage Seventh Edition

Timothy S. Hatten

ISBN10: 1544330863

ISBN13: 978-1544330860

Small Business Management: Creating a Sustainable Competitive Advantage Seventh Edition

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Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

New to this Edition

  • Experiential Learning Activities provide students with hands-on opportunities to practice their small business management skills.  
  • Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media.  
  • Issues in Small Business boxes prompt critical thinking on current issues. 
  • Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. 
  • How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand.

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title Small Business Management
subtitle Creating a Sustainable Competitive Advantage
authors Timothy S. Hatten
publisher SAGE Publications, Incorporated
publishedDate 2019-01-23
description Now with SAGE Publishing! Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. New to this Edition Experiential Learning Activities provide students with hands-on opportunities to practice their small business management skills. Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media. Issues in Small Business boxes prompt critical thinking on current issues. Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand.
pageCount 512
printType BOOK
categories Business & Economics
maturityRating NOT_MATURE
panelizationSummary
language en
canonicalVolumeLink https://books.google.com/books/about/Small_Business_Management.html?hl=&id=gBFkuQEACAAJ

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