10 Viral TikTok Beauty Products Worth Buying, According to a Social Editor

TikTok has become a popular search engine for beauty enthusiasts looking for the latest viral trends. However, not all products are worth the hype. As a social media editor, I have developed a careful process to determine if a product is actually worth buying.

First, I utilize TikTok’s search feature to see more videos featuring the product. I pay close attention to the application and whether it will better my routine. For example, if I prefer hydrating lip products and see a lip product drying more matte on a creator, I know to avoid it.

Secondly, I take a look at the creator’s profile before trusting their review. If the product is included in numerous videos, I’m more likely to be convinced that what they say about the product is truthful. It’s also important to share both positives and negatives about products, as what you dislike might actually work for someone else.

After researching all of TikTok’s recent viral beauty stars, I have compiled a list of the top 10 products that are actually worth purchasing. These products have been tried and tested, and have received positive reviews from multiple creators.

1. L’Oreal Paris Infallible Fresh Wear Foundation

2. Maybelline Sky High Mascara

3. CeraVe Hydrating Facial Cleanser

4. The Ordinary Niacinamide 10% + Zinc 1%

5. NYX Professional Makeup Epic Ink Liner

6. e.l.f. Poreless Putty Primer

7. Maybelline Instant Age Rewind Concealer

8. Laneige Lip Sleeping Mask

9. Revlon One-Step Hair Dryer and Volumizer

10. Olaplex Hair Perfector No. 3

Before making any purchases, it’s important to do your own research and determine if a product is right for you. However, these 10 products have received positive reviews from multiple creators and are definitely worth considering.


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