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Skype users #targeted by #ransomware delivered via #fake Flash adswww.v3.co.ukSkype users have been targeted in a wave of fake Adobe Flash in-app adverts that, when activated, deliver ransomware payloads to Microsoft Windows-based PCs. The attacks would be the latest in a series of attacks that compromise advertising networks in ...and read more...

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Economic TimesAdvertising Club Mumbai launches new #award MarqueesEconomic TimesGOA: The Advertising Club Mumbai on Friday announced the launch of an annual marketing award called 'Marquees', which would celebrate game-changer brand stories while addressing the needs of marketeers who form a large constituency of the read more...

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Oversold Conditions For Lamar Advertising (LAMR)NasdaqIn trading on Thursday, shares of Lamar Advertising Co (Symbol: LAMR) entered into #oversold territory, hitting an RSI reading of 29.2, after changing hands as low as $72.77 per share. By comparison, the current RSI reading of the S&P 500 ETF ( SPY ) is ...and read more...

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“Who here knows where they?re going for lunch?” Brandon Rhoten, Wendy’s VP/head of Advert#ising, Digital/Social Media, asked attendees when he read more...

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EMTV OnlineInstagram attracting more #advertising than Twitter - surveyEMTV OnlineSAN FRANCISCO (Reuters) - Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has ...and read more...

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Stock Performance Focus on Lamar Advertising Co. (NASDAQ:LAMR)HNNWhen speculating how a given #stock will perform in the future, it is important to look at how it has performed in the past. Today we will examine how Lamar Advertising Co. (NASDAQ:LAMR)'s stock has performed at various points in its past. Currently ...and read more...

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There are differences between #marketing #and #advertising. And they aren’t interchangeable business strategies. And most business people don’t know these important and relevant differences: read more...

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Managing #ads is based on cause and effect. You choose keyphrases (or audiences) and create ads and allocate dollars based on data (hopefully). But setting up a conversion pixel is only the tip of the iceberg. Because chances are, your #advertising ?leads? or ?sales? are being underreported; which means you aren?t getting the credit or [...] The post 5 Common Advertising Analytics Mistakes Sabotaging Your Campaigns appeared first on Terminus - UTM Tracking Made read more...

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For its first new episode in four weeks, Saturday Night Live deftly tackled the year's two biggest advertising scandals--Pepsi's quickly-yanked Kendal Jenner spot and the dozens of advertisers that have pulled out of Fox News' The O'Reilly Factor after sexual harassment allegations--in a pair of hilarious sketches. First, SNL took on the Pepsi ad, read more...

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For its first new episode in four weeks, Saturday Night Live deftly tackled the year's two biggest advertising scandals--Pepsi's quickly-yanked Kendal Jenner spot and the dozens of advertisers that have pulled out of Fox News' The O'Reilly Factor after sexual harassment allegations--in a pair of hilarious sketches. First, SNL took on the Pepsi ad, read more...

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Please note that I receive compensation for many links on this blog. American Express and other banks are advertising partners of this site. Read my Advertiser Disclosure policy to learn more. Restoration Hardware is known for their #upscale home read more...

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Facebook is one of the most effective marketing tools read more...

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The Denver PostFactory Design Labs #accused of leaving magazines holding bag for unpaid advertisingThe Denver PostFactory Design Labs accused of leaving magazines holding bag for unpaid advertising. Agency placed ads for clients then offered pennies on the dollar. Share this: Click to share on Facebook (Opens in new window) · Click to share on Reddit (Opens in read more...

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The following was originally posted on the Google Agency Blog.CMOs and #marketing executives use marketing #mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and mobile advertising, marketers want to be sure the models they use correctly value the impact of these channels.Today we?re excited to announce a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed read more...

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Virginian-PilotThe Pilot #wins #top honors from Virginia Press Association; reporter Gary Harki wins journalist of the yearVirginian-PilotThe Virginian-Pilot has won the top award from the Virginia Press Association for its work in 2016. The association awarded the Pilot two of its top three awards: overall excellence in news and advertising, and excellence in news, for daily ...and read more...

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This post contains references to #products from one or more of our advertisers. We may #receive #compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page. While RyanAir is certainly not thrilled read more...

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Marc S. Pritchard, chief #brand officer for Procter & Gamble, is leading demands for more data on where #ads appear and how views are read more...

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Want to advertise with Turtleboy? Email us at [email protected] for more information, and #check out our website about types of advertising we offer. Joshua Burney had one hell of a Monday night after fleeing from the Merrimack N.H. #police and crossing read more...

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A promotional, but very topical, message on behalf of my friends and colleagues at the Association of the Bar of the City of New York: On Your Marks: Frontline read more...

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Viewability has been a pressing issue in the #digital #advertising #industry for some time now. It?s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent. The obstacles of standardized measurement and methodologies are so widespread in our industry that in December of 2016, the IAB read more...

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