A brand identity ?slowly chipped away? ? has Myer lost sight of its customers? - Marketing magazine Australia

Marketing magazine AustraliaA brand identity ?slowly chipped away? ? has Myer lost sight of its cust

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Marketing magazine Australia

A brand identity ?slowly chipped away? ? has Myer lost sight of its customers?
Marketing magazine Australia
A big part of Myer's problem is that it has tried to be all things to all customers, say Sean Sands, and Michael Beverland. A big part of retail group Myer's problem is that it has tried to be all things, to all customers. Myer has tried to hang on to ...

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2018-02-16T02:39:21Z 250250
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