Marketers Focus on Making Attribution Data Actionable - eMarketer

For all the promise surrounding cross-platform attribution, there is no shortage of disenchantment w

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For all the promise surrounding cross-platform attribution, there is no shortage of disenchantment when it comes to pulling off such a complex task. According to a new eMarketer report, as marketers increasingly look to attribution to better understa
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2015-03-22T04:44:23Z 250250
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