Retargeting May Work, but Pretargeting May Work Better | Trends | E-Commerce Times

The practice of repeatedly serving up ads for products consumers previously viewed or asked about --

» » Retargeting May Work, but Pretargeting May Work Better | Trends | E-Commerce Times , ago, 302 view
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The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week.
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2014-12-21T06:17:05Z 250250
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