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When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel. Our work ... Read More The post Content strategy contingency plans appeared first on read more...

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Yamaha Marine Group communicator makes message 164.57% easier to read When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message. But it weighed in at 25.4 on the Flesch Reading Ease scale ? or very hard to read. Catch your readers when you cut the bait into smaller, easier-to-consume pieces. Image by Carl Heyerdahl But then the PR manager for Yamaha Marine Group edited and revised his piece at our most recent Cut Through the Clutter Master Class.… Read the full article The post read more...

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Which numbers are spelled out and which are written as read more...

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It?s intuitive to believe that visuals are more memorable than text. To a degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text. But there is such a thing as a forgettable visual. Think of all […] The post Review: The Science Behind Memorable Visuals appeared first on The Content read more...

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I recently gave a presentation called "Publishing tools for API documentation" to the Write the Docs South Bay meetup group on January 18, 2018. The location for the meetup was Google's Mountain View read more...

104 View, 0 Like, 0 dislike, 9 months ago

I recently gave a presentation called "Publishing tools for API documentation" to the Write the Docs South Bay meetup group on January 18, 2018. The location for the meetup was Google's Mountain View read more...

93 View, 0 Like, 0 dislike, 9 months ago

Below is a transcript of our podcast episode Trends in Technical Communication in 2018 and beyond: Welcome to the Cherryleaf podcast. Towards the end of each year, normally on the Cherryleaf Blog, we... [[ For the full article, see read more...

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Social media has transcended from being a mode of recreation to becoming a necessity. It is now the go-to destination for over 2.46 billion people worldwide to get entertainment, infotainment as well as information. From job hunt, to cooking, and politics; social media seems to have overpowered all other marketing channels. It for this reason that businesses are now paying more attention than ever before on reaping the benefits of this cost-effective, versatile and lucrative channel. Here, we have enlisted the top 5 free social media tools that will allow you to multiply your conversions read more...

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Virtual Reality commonly referred as VR comes with a gamut of values for everyday life ranging from digital entertainment such as gaming to virtual expeditions and travel to a whole new reading experiences. VR has also emerged as a powerful technology to add value to the life of children. While many guardians and grownups continue read more...

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Below is a transcript of our podcast episode Delivering technical documentation via an API: Welcome to the Cherryleaf podcast. In this episode, we’re going to look at documentation APIs. In a... [[ For the full article, see read more...

90 View, 0 Like, 0 dislike, 9 months ago