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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do men and women value online #reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Google officially drops support for several old Search Console reports Dec 14, 2018 by Barry Schwartz As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console. Google read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube sunsetting call-to-action overlays in favor of new #ad extensionDec 13, 2018 by Ginny Marvin The call-to-action ad extension will be available for TrueView in-stream ads to start. New ways to approach SEO in 2019: Accountability and read more...

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by Robert Clough Mobile Internet usage keeps growing in popularity. In fact, over half of all #web traffic now comes from a #mobile device. As a result of shifting trends, companies need to adjust their marketing efforts to keep up. That begins with taking a mobile first web #design read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in […] Exact match? Our read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook starts testing ads in search resultsDec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. Google Lens goes live for search on iOS: We tested it outDec 11, 2018 by Greg Sterling Now that Lens is no longer buried in Google Photos we’ll see more rapid adoption of visual search. How 3 SEO strategies built today’s eCommerce giantsDec 11, 2018 by Manish Dudharejia Learn how read more...

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The Awesome List: WordPress SEO Plugins was originally published on BruceClay.com, home of expert search engine optimization tips. WordPress is a simple-to-use content management system that?s also free. It offers everyone from solo bloggers to the world?s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP! Still, WordPress was made for users, not for Google or SEOs. That?s why SEO #plugins exist ? to plug in the holes with added functionality that helps your content be indexed by search engines and found by searchers. As a read more...

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by Robert Clough With a 23 percent gain over 2016, Google raked in $110.9 billion in 2017. While Google has many free products including the Chrome web browser and their popular search engine, they are still bringing in major revenue. ECommerce SEO experts know Google is the place to be when you want to draw in traffic from SEO. Google served 63.2 percent of searches performed in the U.S. and having your web#site at the top of the search engines is a wise move. Even if you've optimized your #website for search already, there are new developments taking place every day. Google spends a read more...

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Below is what happened in #search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s a CDP? Does your company need one?Dec 10, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for #marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […] Report: read more...

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by Robert Clough So, what does the internet think about #quality? Depends on who you ask! Ranking on internet searches is not a get rich quick scheme. Some people may approach SEO in this manner, but quality does not always equal quantity. In fact, engaging in a race to get your website ranked may do more harm in the long run. Search engines are smart and eventually, they might notice that something is amiss. So, when you're focused on quality, you can rest assured that you're focusing on the right SEO read more...

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by Robert Clough Finding content without #keywords is like searching for a quarter in a sack of nickels. Keywords help people #find your brand by ranking you in search engines. Good content is created around keywords that people are searching for. Any #industry must know how to find it's people. Industries as competitive as cryptocurrency are no exception. Keep reading to start your path toward SEO success with these bitcoin basics. Follow Industry Trends This doesn't mean monkey see monkey do. By keeping your ear to current news in the crypto industry, you find ideas about the future. read more...

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