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MediaPost CommunicationsAdobe Adds Advertising Analytics For Paid Search - MediaPostMediaPost CommunicationsAdobe has expanded on the integration between Adobe Analytics Cloud and Adobe Advertising Cloud with Advertising Analytics for Paid Search. The move ...How to Optimize Paid Search with Google Analytics - MarTech AdvisorMarTech Advisorall 3 news read more...

0 View, 0 Like, 0 dislike, 13 hours ago

Shreveport TimesLouisiana father and #son get #paid to search for troubleShreveport TimesIn humble neighborhoods, gated communities, along dusty streets and four-lane interstates, Willie Thomas Jr., 59, and Cedric Thomas, 41, look for trouble. They find it. They fix it. The father-son duo, both of Elm Grove, are troubleshooters for AEP read more...

0 View, 0 Like, 0 dislike, 1 day ago

PR Daily6 #reasons to #pay for your brand's #search termsPR DailyAs a marketer in charge of paid search, whether in-house or at an agency, you've been asked (or asked yourself), ?Why are we bidding on our brand terms?? This usually stems from a desire to cut costs with the assumption that people searching for your read more...

0 View, 0 Like, 0 dislike, 1 day ago

Digital JournalDallas Marketing Firm Explains Why Every Digital Campaign Still Needs Paid Search AdsDigital JournalPaid Search Ads gives page one access to new businesses?something necessary for engaging new customers. Due to the overwhelming market competition landing that top spot organically means having hundreds of pages of quality content, read more...

0 View, 0 Like, 0 dislike, 2 days ago

Chain Store AgeNeiman Marcus driving online growthChain Store AgePaid search helped drive substantial increases in Neiman's site #traffic, helping the retailer more than double its share of traffic. In addition, the department #store retailer was bidding on a little over 4,500 keywords. Looking at the March to May ...and read more...

0 View, 0 Like, 0 dislike, 2 days ago

Chain Store AgeNeiman Marcus driving online growthChain Store AgePaid search helped drive substantial increases in Neiman's site #traffic, helping the retailer more than double its share of traffic. In addition, the department #store retailer was bidding on a little over 4,500 keywords. Looking at the March to May ...and read more...

0 View, 0 Like, 0 dislike, 2 days ago

AdNewsDentsu Aegis #ad #spend report reveals positive outlookAdNewsDentsu Aegis says paid search's share of global spend is projected to overtake print (newspaper and magazine) spend for the first time in 2018. Mobile ad spend is forecast to represent a quarter of global ad spend (25.2%) in 2018, exceeding the ...Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%B&Tall 5 news read more...

0 View, 0 Like, 0 dislike, 2 days ago

Marketing InteractiveSingapore #media and entertainment #spend to see 3.5% growth in next 5 yearsMarketing InteractiveMobile #advertising, which accounts for 49% of the spend, will continue to dominate, along with wired paid search (around 35%). According to PwC, mobile advertising is set to reach US$261million in 2022, accounting for 58% of revenue, while paid search ...and read more...

1 View, 0 Like, 0 dislike, 3 days ago

Stephanie Wallace Takes Top Honor At 2018 Search Engine Land AwardsCitizentribunepaid #search marketing initiatives. The Female Search Marketer of #the Year award recognizes the individual. who demonstrates exceptional measurable results in search marketing. via organic and/or paid channels. The winner is also chosen based read more...

1 View, 0 Like, 0 dislike, 3 days ago

TelevisionPostWorld Cup to boost 2018 APAC #adspend to 4.5%, says Dentsu AegisThe Edge Markets MYPaid search continues to #account for the largest share of #digital (39%). ?As previously predicted, digital will overtake television (TV) for the first time this year to account for 38.4% share of total adspend vs 35.5%. ?In the US, digital spend is ...Ad spends in India to grow by 10.5%, reaching Rs 624 billion in 2018: DAN Ad Spends ReportExchange4Mediaall 12 news read more...

1 View, 0 Like, 0 dislike, 3 days ago