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SmartBug Media Hires Expert Paid Search Strategist Jake HavenridgeYahoo FinanceHavenridge was most recently a Director of Paid Search for Big Footprint Digital, where he had a lead role in the implementation and overall strategy of Paid Search campaigns across multiple ad-serving engines. He also managed over $1M in paid media ...and read more...

18 View, 0 Like, 0 dislike, 4 months ago

NetimperativePersonal loan paid search ad spend grew 101% in just 2 yearsNetimperativePaid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period. That's the finding of an analysis of the category just released by read more...

18 View, 0 Like, 0 dislike, 4 months ago

Search Engine LandShould you bother rewriting your ads?Search Engine LandWhen it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, ?Does my ad copy actually make a difference?? To make matters read more...

25 View, 0 Like, 0 dislike, 4 months ago

Search Engine LandShould you bother rewriting your ads?Search Engine LandWhen it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, ?Does my ad copy actually make a difference?? To make matters read more...

18 View, 0 Like, 0 dislike, 4 months ago

eMarketerSmall Businesses Shift Marketing Spend to Digital - eMarketereMarketerUS SMBs are planning to spend more on social media marketing in 2017. But it's not just social channels that are seeing more marketing dollars. According to ...and read more...

19 View, 0 Like, 0 dislike, 4 months ago

Search Engine LandThe value of search across the modern consumer decision journeySearch Engine LandIn this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have obsessed over bottom-of-the-funnel read more...

18 View, 0 Like, 0 dislike, 4 months ago

Search Engine LandThe value of search across the modern consumer decision journeySearch Engine LandIn this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have obsessed over bottom-of-the-funnel read more...

18 View, 0 Like, 0 dislike, 4 months ago

Search Engine LandThe value of search across the modern consumer decision journeySearch Engine LandIn this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have obsessed over bottom-of-the-funnel read more...

17 View, 0 Like, 0 dislike, 4 months ago

Practical EcommerceFor Affiliate Marketing Success, Know Your AffiliatesPractical EcommercePaid search. Affiliates spend money to make money by direct linking from the search engine to the merchant's site. Merchants typically reject, initially, the idea of affiliates bidding on trademark keywords in the search engines. The merchant is either read more...

15 View, 0 Like, 0 dislike, 4 months ago

Search Engine JournalGoogle Brings One-Tap Google Assistant Access to its Allo Chat AppSearch Engine JournalJoin us for one full day of SEO and SEM tactics in Chicago this May 11th! Get ahead of your competitors and better your business with new insights from industry experts on hot topics like link building, content strategy, paid search, and on-page SEO.and read more...

17 View, 0 Like, 0 dislike, 4 months ago