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Main Street Capital invests in marketing tech firm re#capitalizationSeeking AlphaMain Street Capital (MAIN +0.2%) leads financing for the recapitalization of Slick Innovations, which does business as SlickText, a provider of software that delivers marketing and customer-engagement tools via software-as-a-service application. Main ...and read more...

0 View, 0 Like, 0 dislike, 1 hour ago

MarTech SeriesAnimoto Selects New Vice President of MarketingMarTech SeriesAnimoto, the company that makes it easy for anyone to create professional marketing videos, announced that Edward Angstadt has joined their executive #team. Mr. Angstadt is the most recent addition to Animoto's leadership team after Michelle Leirer was ...and read more...

0 View, 0 Like, 0 dislike, 5 hours ago

Marketing TechWhy AI alone cannot #guarantee better user-engagementMarketing TechIt may be one of the buzzwords of the moment, but artificial intelligence (AI) has been a fixture of digital #marketing for over a decade now. It's the technology that underpinned the programmatic advertising revolution, which allowed marketers to sit read more...

0 View, 0 Like, 0 dislike, 9 hours ago

The Decatur DailyMayor's #budget uses #marketing funds for non-Decatur #firm to do brandingThe Decatur DailyMayor Tab Bowling is redirecting and doubling the city of Decatur's annual budget for marketing into a rebranding effort that will use a non-Decatur firm. Bowling and Chief Financial Officer John Andrzejewski also took a portion of the money left over read more...

0 View, 0 Like, 0 dislike, 13 hours ago

Sales & Marketing AdministratorPublishers WeeklyBloomsbury is looking for a Sales & Marketing Assistant to join our team. The #sales & #marketing assistant will work across #trade and academic departments and will be responsible for trade sales duties in both US and Canada. This is an entry-level read more...

0 View, 0 Like, 0 dislike, 18 hours ago

MarketingProfs.comYour Three-Step Approach to Account-Based Marketing SuccessMarketingProfs.comMarketers have long believed that #consumers and business buyers' paths to purchase are inherently different. B2C vs. B2B. Consumers, the thinking goes, want to forge personal connections with brands through a series of connection points, typically ...Account-Based Marketing Metrics: What to Track and WhyBusiness 2 Communityall 2 news read more...

0 View, 0 Like, 0 dislike, 22 hours ago

The GuardianWoke business: have #big #brands found a #conscience or a marketing ploy?The Guardian?More and more, consumers are looking for brands that stand for something and take a position, so that they can make a decision for themselves if that represents their identity and their values,? said Todd Fischer, a senior vice-president at GMR ...and read more...

0 View, 0 Like, 0 dislike, 22 hours ago

MarTech SeriesKeith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing ServicesMarTech SeriesHarte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in #marketing solutions, business development and client relations ...and read more...

0 View, 0 Like, 0 dislike, 1 day ago

MarTech SeriesKeith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing ServicesMarTech SeriesHarte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in #marketing solutions, business development and client relations ...and read more...

0 View, 0 Like, 0 dislike, 1 day ago

Alfresco Appoints Jennifer Smith as Chief Marketing & Culture OfficerOdessa AmericanBUSINESS WIRE)--Sep 17, 2018--, a leading enterprise open source provider of process automation, content management, and information governance software, today announced that Jennifer Smith joined the company this week as Chief read more...

0 View, 0 Like, 0 dislike, 1 day ago