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  In this #post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you?ll see initial campaign data flow through.   For short term #engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like.   Contact your read more...

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Marketers in #financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a ?nice to have? but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken [...] The post CMWorld Interview: H&R Block?s Zerlina Jackson Explores Marketing in the Financial Sector appeared first on Online Marketing Blog - read more...

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An analysis by Social@Ogilvy, the #social media arm of the ad agency powerhouse Ogilvy & Mather, has received abundant attention. It’s wise for professional #practices to take read more...

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If you want to reach more #people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use #clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people #uncomfortable read more...

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Why do some #neighborhoods evolve and gentrify while others don?t? This fascinating story is about a joint research program between MIT and Harvard to identify what causes urban change. Tested with five American cities, this system quantifies the physical improvement or deterioration of neighborhoods. The early results are already surprising: ?Contrary to popular belief, read more...

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As #more and more individuals and families cut the cord and get rid of expensive cable TV, the internet is becoming the main source of advertising and entertainment. Many people[...] The post 5 More Great Sites for Promoting Your Business appeared first on read more...

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Yes, there are about 200 different Google #ranking #factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well ? but the most influential factors tend to slowly shift over time as Google decides what's good or bad for its search engine. That's why it's always useful to take a look at the top ranking factors and ask, "All right, what's mattering the most these days?" Thanks to research from SEMrush and other organizations, we can put together a pretty good picture of what Google cares about right now...and some of the read more...

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Proving #your ROI on social #media is difficult when you don?t know which #data you need to be paying attention to (and which data you can ignore). But what if […] The post Where Can You Find The Best Social Media Data You Need to Succeed? appeared first on CoSchedule read more...

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Turns out, funny #legal documents are a thing. Related posts: EFF creates Blogger legal rights resource How not to be ‘that’ #blogger – Lesson #1: Don’t be gullible Separated at birth: A #video read more...

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Turns out, funny #legal documents are a thing. Related posts: EFF creates Blogger legal rights resource How not to be ‘that’ #blogger – Lesson #1: Don’t be gullible Separated at birth: A #video read more...

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